Cual es el momento de la IA en el desarrollo de un juego?

Ahora que parece que los procesadores podrán dedicarle más tiempo a la IA, se estan repensando los esquemas de en qué momento debe aparecer la IA en el desarrollo de un juego.
Por regla general, no es extraño diseñar el juego y que el desarrolo de la IA aparezca después, sin embargo hay quienes abogan por que aparezca antes, casi junto al diseño.
El PodCast esta en Inglés pero no tiene desperdicio, obligado escucharlo.
Os dejo aqui un estracto:

"Whether you’re a programmer who’s always wanted to work on the game design or a designer who thinks there might be something to this “programming” thing, here’s your chance to talk with someone who has worked both sides of the fence. We’ll focus on AI and the ways in which AI development does (or should) overlap with the game design process, drawing case studies from the presenter’s experiences as Lead Designer for Rise of Nations, Alpha Centauri, and Civilization II.

We’ll talk about why delaying AI development “until the design docs are final” is a wasted opportunity, and how both AI and Design benefit from simultaneous prototyping. We’ll explore not only the traditional use of AI to determine goals and strategy for computer players, but also the critical role of AI in supplying “personality” to computer-controlled characters. Perhaps most importantly we’ll talk about the sometimes-unexpected ways AI techniques can be invaluable in content generation..